Systematic Approach. The Aptus Design System combines our integrated expertise and systematic approach to meet key performance criteria and design and develop the finest web site possible. This in-depth system provides a definitive methodology to help fulfill your objectives and to gain a competitive on-line advantage. The key components of our system include the following: Strategic Goals. We develop a set of strategic goals and measures to assure that your site meets your business imperatives. Market Analysis. Our market, audience, and user profile analysis helps define your target and create a design strategy that capitalizes on your strengths. Information Content & Message. We identify information content and level of detail, the marketing message, and the visual and language presentation approach that will help you meet your goals effectively. Design and Media. We identify the information structure, design of physical interface, navigation, interaction, and overall style. This may include Video, Audio, Animation, and other types of media formats. Development. Our iterative development and design process starts with a rapid prototype for your review. This includes the appropriate imagery, sound, and other content elements, with alternate versions to support multiple browsers. As individual files are developed, we move them onto a shared web server protected from public view. Performance Testing. A final and complete test in the client environment and on all targeted browsers, platforms, and system settings is performed. Rollout. We move the site to the destination server where it will be accessible to your users during a low usage period.   Tailored Methodology. For an outline of the system components, and to see how we help our clients increase web site performance, click here: Aptus Design System